Bringing meaningful global products into everyday life in Japan.
寄り道を楽しむ冒険のような毎日に、世界の“本質的な価値”を。

Acting with Care

We believe that how value travels matters as much as the value itself.

Meaningful products are shaped by intention,
and that intention deserves to be carried forward with care.

Rather than accelerating distribution,
we focus on creating conditions where products can be encountered, understood,
and gradually woven into everyday life — without losing their depth.

Acting with care is our way of respecting creators, users,
and the future that quietly grows from each choice.

→日本語はこちら

Yasuhiro Yamamoto｜Founder

Life and careers are rarely shaped in straight lines.
They emerge through uncertainty, detours, and moments we did not plan.

Throughout my work in education, dialogue, and social practice,
I have been drawn to what often remains unseen—
values that exist beneath outcomes, metrics, and appearances.

I believe that meaning is not fixed by circumstances themselves,
but shaped by how we choose to face them.
With this perspective, I continue to engage with ideas, initiatives,
and everyday decisions at their core—
seeking forms of value that endure quietly within daily life.

Kaoruko Yamamoto｜Co-founder

Daily choices are shaped not only by who we are today,
but by the values we wish to live by over time.

Through my work and personal practice,
I have come to look beyond function or performance alone,
and toward whether something can remain meaningful within everyday life.

By carefully passing on products and initiatives created with intention,
I hope to offer choices that people can return to—
choices that quietly support a better rhythm of living.